 |
||
 |
|
|
 |
 |
|||||||||||
 |
 |
|||||||||||
|
||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|||
|
|
|
|
|
Refreshing the
Market Leader
Re-evaluate core line and seize opportunity to build the business.
Package redesigned to visually reinforce competitive positioning with simplified trilingual communications that highlight product features. Capitalized on the core brand equity of Fram orange for enhanced shelf impact and instant customer recognition.