Bar’s Leaks

Strategy, Brand Identity, Package Design, Structural Design

Before

Expanded retailer placement; resulting in increased sales

Situation
Client’s R&D developed a unique two-part formulation for the automotive additive market.
Solution

LW developed distinctive new dual package structure for convenient and accurate consumer use.

Structure promotes two-part system and helps assure accurate proportionate usage.

Front panel label immediately positions product for repair category.

Product and component benefits clearly communicated.

Bar’s Leaks Rislone

Strategy, Brand Identity, Package Design, Structural Design

Before

New lIne look re-vitalizes brand for full line growth

Situation

Client wanted to relaunch old, but trusted brand that had been neglected for years.

Solution

LW created new brand identity and proprietary bottles for stronger brand impact.

Maintained some of the key equities of the brand for a strong transition to new graphic look.

Total new look gave brand a more compelling and memorable presence at point of sale.