Brand Strategy, Package Design, Merchandising, Brand Identity, Menu Boards, Uniforms, Drive Thru, Interior Order Area
Fresh new look fuels growth to wider audience
Tired branding, aging customer base, and aggressive national chains were all leading to declining sales.
LW developed re-branding plan to revitalize the franchise and reposition it against national competitors.
Focused consumers on appealing competitive positioning with “Fresh Food Served Fast” message.