Became market share leader with excellent margins for 12+ years
L&W evolved a multi-year marketing partnership with the client – providing strategy and branding consultation.
Went from single sku dependent to multi-project specific assortment with higher margins.
Liquid Nails Rhino
Introduction into Wal-Mart, regional chains and independent hardware stores
Client R&D developed new polyurethane glue that cures faster and stronger than category leader.
LW develops complete product introduction: package and merchandising strategy.
Using research, designed innovative consumer-friendly structure with long nozzle and snap-off cap.
Created “Rhino” name and “stronger, tougher, faster glue” to set product apart as superior.
Executed full merchandising plan: point-of-sale promotion, press kit and online element.