Became market share leader with excellent margins for 12+ years
LW evolved a multi-year marketing partnership with the client – providing strategy and branding consultation.
Brand grew from a single SKU to multi-SKU, project specific assortment with higher margins.
Liquid Nails Rhino
Introduction into Wal-Mart, regional chains and independent hardware stores
Client R&D developed new polyurethane glue that cures faster and stronger than category leader.
LW developed complete product introduction: package and merchandising strategy.
Using research, designed innovative consumer-friendly package structure with long nozzle and snap-off cap.
Created “Rhino” name and “stronger, tougher, faster glue”positioning to demonstate product’s superiority.
Executed full merchandising plan: point-of-sale promotion, press kit, and online element.