Prestone

Package Design, Merchandising, Collateral

Before

Revival of core brand equities strengthened position

Situation
Increased competition with many commodity competitors in category required a new strategy for Bug Wash.
Solution

LW strategy strengthened Prestone branding by bringing the core Prestone “Yellow equity” back to the package.

High impact benefit became package focus.

“Cleans 100% Better” statement convinces consumer to buy.

Display for WalMart moved product quickly with high impact 3 color cartons.