Scott Shop Towels
Expanded product placement in the automotive channel leader Autozone
Scott Brand Team chose LW due to our previously successful packaging design update of the category leading Scott Shop Towel.
L&W focused the Shop Towel line into 3 distinctive products. The strategy was confirmed with consumer research.
LW created distinction for each product using supportive product descriptors reinforced by the iconic “Scott” character doing different tasks on each package.
Over 8 years of brand equity growth – the DIY towel leader
With growing competition in marketplace, the category leader wanted to establish a stronger position in the marketplace.
LW provided new strategy to redefine positioning and merchandising.
Maintained strong color and other brand equities of existing package while addressing a stronger “Scott” brand position.