Bora
Brand Impact and Product Clarity to a Crowded Shelf
Brand Strategy, Package Design, Merchandising
Shoppers struggled to quickly locate the right product due to weak packaging communication and a visually crowded shelf. A uniform “sea of orange” and outdated graphics made products difficult to differentiate, reducing visibility and slowing decision-making.
LW redefined the brand with a stronger visual hierarchy and more impactful shelf presence, creating a clearer and more intuitive shopping experience.
Updated graphics introduced a brighter, more contemporary look, while emphasizing product sizes, features, and key differences to reduce shopper confusion at shelf.
Updated graphics introduced a brighter, more contemporary look, while emphasizing product sizes, features, and key differences to reduce shopper confusion at shelf.
A cohesive, bold branding system unified the product family while establishing clear distinction between items—making the line easier to shop and more compelling at shelf.
