Max Strip
From Regional Brand to Big Box Contender
Brand & Copy Strategy, Brand Identity, Package Design, Merchandising
EZ Strip had developed a highly effective line of non-toxic strippers in Canada, with ambitions to expand into U.S. home center retail. However, bilingual packaging lacked clarity, impact, and competitive presence—making it difficult to stand out against established U.S. brands and communicate the value of its full product line.
LW created a strategic brand and communications platform to elevate product clarity, strengthen positioning, and support scalable growth including an effective professional line of products.
The packaging system was redesigned to be bold and highly legible, using a consistent color architecture to clearly communicate the non-toxic benefit across the line. A modern plastic bottle was introduced to reinforce product quality and improve shelf appeal.
Distinct product imagery and a structured color system enabled clear differentiation across all seven SKUs, making it easier for consumers to navigate the range and driving stronger shelf presence in competitive retail environments.
