CRC
Built on Heritage, Designed for Global Growth
Brand Strategy, Brand Identity, Package Design, POP Structure & Graphics
As CRC expanded into increasingly competitive global markets, its brand identity and packaging needed to evolve. The challenge was to modernize the brand’s look and communication while preserving the trust and equity built over 50 years of performance and reliability.
LW refined and strengthened the existing identity by strategically evolving key logo elements to enhance perceptions of quality and authority.
A more open, structured design approach—paired with stronger typography and a repositioned globe—created greater visual impact while maintaining the familiarity trusted by long-time customers.
New packaging templates were developed to ensure consistent, effective communication and improved shelf presence across the full product line.
Comprehensive brand standards were established to guide cohesive, scalable implementation across the entire portfolio.
