Henry
Clarity That Drives Market Share and Expands Distribution
Brand Architecture, Package Design, In-Line Merchandising, Floor Display
Despite dominating shelf space at The Home Depot, Henry’s unicolor “sea of blue” packaging and unclear messaging made it difficult for shoppers to differentiate products—creating confusion and slowing decision-making.
LW introduced a clear brand architecture that organized the product line into distinct, easy-to-navigate families—bringing structure and clarity to the shopping experience.
Packaging and in-line merchandising were redesigned with application-based illustrations and a strategic color system to help shoppers quickly identify the right product and build confidence at shelf.
To drive growth in key regions, LW also developed a high-impact end cap for energy-saving white roof coatings in Sunbelt markets—using bold panoramic imagery, educational messaging, and product sampling to capture attention and convert interest into purchase.
