Bar’s Leaks

Strategy, Brand Identity, Package Design, Structural Design

Before

Expanded retailer placement; that increased sales

Situation
Client’s R&D developed a unique two-part formulation for these automotive additive products.
Solution

LW developed distinctive new dual package structure for convenient and accurate consumer use.

Structure promoted two-part system and helped assure accurate proportionate usage.

Front panel label immediately positioned product for repair category.

Product and component benefits clearly communicated.

Bar’s Leaks Rislone

Strategy, Brand Identity, Package Design, Structural Design

Before

New brand image re-vitalized existing products and enabled future brand extensions

Situation

Client wanted to relaunch old, but trusted brand that had been neglected for years.

Solution

LW created new brand identity and proprietary bottles for stronger brand impact.

Maintained some of the key equities of the brand for a strong transition to new graphic look.

Totally new look gave brand a more compelling and memorable presence at point of sale.