Expanded retailer placement; that increased sales
LW developed distinctive new dual package structure for convenient and accurate consumer use.
Structure promoted two-part system and helped assure accurate proportionate usage.
Front panel label immediately positioned product for repair category.
Product and component benefits clearly communicated.
Bar’s Leaks Rislone
New brand image re-vitalized existing products and enabled future brand extensions
Client wanted to relaunch old, but trusted brand that had been neglected for years.
LW created new brand identity and proprietary bottles for stronger brand impact.
Maintained some of the key equities of the brand for a strong transition to new graphic look.
Totally new look gave brand a more compelling and memorable presence at point of sale.