Great retailer enthusiasm in Canada and at Lowe’s U.S. 2019
LW developed a communication strategy to trigger immediate awareness that Great Stuff is the best choice for superior project performance.
Boldly differentiated 8 project-specific formulations, thus expediting DIYer’s search to identify the right solution.
Rotated the logo to create more impactful brand recognition and maximize space.
Featured newly introduced “No-Mess” dispenser that relieves key consumer concern.
Created exciting display structures and graphics for impact at point of sale
Great Stuff Pro
Sharper Targeting to High Volume Buyers
Greater separation was needed between Great Stuff consumer and contractor lines to reintroduce high-volume professional buyers to this expanded pro line
LW developed a new highly distinctive Pro Series identity in a uniform communication system to differentiate it from the leading consumer franchise
Redesigned the front panels of this family of adhesives and sealants with a new easy-to-read text, icon and color system promoting unique product attributes
Co-featured the applicator gun clam shell, a visual cue that triggers instant product use recognition
Developed high impact aisle displays to promote the complete system
Great Stuff Pro — Gasket
Educational package is cutting through the clutter with new product launch
Great Stuff Pro Gasket System is the first product of its kind to meet stricter building codes
System creates a gasket between drywall and framing for greater comfort and energy conservation
LW developed a communications strategy that provided educational info to help contractors implement code mandates
Developed a strong simple graphic look that featured the brand equity of Great Stuff Brand
Used a white and blue shield to communicate the latex-base formulation, an important difference suggesting easy water clean-up of applicator gun
Added quickly identifiable icon system for core messages
Created application graphics on gun packaging to show product usage