Strategy, Brand Identity, Package Design, Structural Design


Global Heritage Brand Aims At Future Growth

Expanding aggressively, CRC needed an updated brand identity to compete vigorously against global competition Corporate I.D. strategy had to achieve a fresh, modern look while building on its considerable brand equity, hard won with CRC 50-year heritage for quality performance

LW identified ways to improve all logo elements to create perception of overall quality and strength.

Enhanced the use of space with stronger typography and repositioned globe to attract visual attention, while maintaining the familiar appearance that loyal customers reach for.

Created new package label templates for consistent effective communications and shelf presence.

Provided complete brand identity standards to guide uniform company use through their brand portfolio.