EZ Strip

Brand & Copy Strategy, Package Design, Merchandising


Gained shelf space with big box retailers and expanding shelf presence

EZ Strip had developed a line of non-toxic strippers for the Canadian market that were highly effective and the wanted to move onto the U.S. Home Center shelves. Bi-lingual package labels had weak communications and shelf presence that would not compete well with the U.S. competition for their 7 product line

LW developed a strategy and communications platform to set them up for present products and future growth

The new package design is simple and bold, using a consistent color for the non-toxic benefit across line

The new more modern plastic bottle also helped to project a high quality product to the consumer

Unique images and color system created clear differentiation for all 7 products in line