Autolite HT

Naming, Brand Identity, Package Design, Collateral

Before

Released to auto parts stores and dealers nationwide as the replacement plug for the new Mustang

Situation
Autolite created the new technologically advanced plug for the new Ford Mustang engine.
Solution

LW created a strategy for the plug that focused on building a quality brand impression for Autolite and Revolution HT within the Ford Mustang community.

We named and created brand identity for product which would be sold counter.

Autolite XP

Naming, Brand Identity, Package Design, Collateral

Before

Becoming the quality value brand for Iridium plugs

Situation

Autolite developed NEW Iridium plug to compete against Bosch & NGK at value price.

Solution

LW developed high impact branding and packaging strategy for highly competitive segment, with predominantly male buyers.

“XP Performance” brand name set product apart as above competitors.

Package design provides strong brand heritage, plus highlights NASCAR endorsement.

Brief package copy details performance benefits in concise, compelling wording.