Released to auto parts stores and dealers nationwide as the replacement plug for the new Mustang
LW created a strategy for the plug that focused on building a quality brand impression for Autolite and Revolution HT within the Ford Mustang community.
We named and created brand identity for product which would be sold counter.
Becoming the quality value brand for Iridium plugs
Autolite developed NEW Iridium plug to compete against Bosch & NGK at value price.
LW developed high impact branding and packaging strategy for highly competitive segment, with predominantly male buyers.
“XP Performance” brand name set product apart as above competitors.
Package design provides strong brand heritage, plus highlights NASCAR endorsement.
Brief package copy details performance benefits in concise, compelling wording.