Froth Pak
Brand Strategy, Package Design, POP Structure & Graphics
Before
Consumer confusion steadily decreases with greater message clarity
Situation
Froth Pak, a professional product, was hampered by limited awareness and distribution, due to communications issues
Product line fills sealing and insulating needs, but application information was unclear to contractors
Solution
LW developed a communications strategy taking into consideration how products were used in combination for specific pro projects
Strengthened branding imagery for a more impactful visual message
Created Icons and text to guide users through key features and benefits
Adapted similar front and side panels, so main selling messages were always visible to pro purchasers