Froth Pak

Brand Strategy, Package Design, POP Structure & Graphics


Consumer confusion steadily decreases with greater message clarity

Froth Pak, a professional product, was hampered by limited awareness and distribution, due to communications issues Product line fills sealing and insulating needs, but application information was unclear to contractors

LW developed a communications strategy taking into consideration how products were used in combination for specific pro projects

Strengthened branding imagery for a more impactful visual message

Created Icons and text to guide users through key features and benefits

Adapted similar front and side panels, so main selling messages were always visible to pro purchasers